TABLE 1.

Changes in BOLD response as a function of daily SSB intake over a 3-wk period (n = 20)¹

	Hemisphere	x, y, z2	k	Peak z value	r3
Specified effect of consumption
(Pre)assigned logo receipt − (pre)logo not assigned receipt − (post)assigned logo receipt − (post)logo not assigned receipt
Temporal lobe	Left	−54, −21, −15	35	−4.3	−0.53
vmPFC	Right	9, 51, 6	33	−4.0	−0.44
		3, 51, 6		−2.9
(Pre)assigned juice receipt − (pre)juice not assigned receipt − (post)juice assigned receipt − (post)juice not assigned receipt
Caudate	Right	−18, 21, 9	27	−3.8	−0.46
		−6, 15, 6		−3.0
		−3, 15, −3		−2.7
dACC	Left	15, 36, 15	24	−3.1	−0.41
		12, 30, 21		−3.1
		9, 27, 12		−2.8
General effect of consumption4
(Pre)receipt of both juice logos − (pre)tasteless solution logo receipt − (post)receipt of both juice logos − (post)tasteless solution logo receipt
Parietal lobe (precuneus)	Right	−9, −54, 42	35	3.6	0.45
		−6, −45, 45		3.4

¹Significant values for the whole brain corrected for multiple comparisons for the pre- and postchange at P-corr < 0.05 are presented. The significant activity presented is masked from flexible factorial models that test the assignment-by-time interaction, and values were significant when tested in paired sample t tests to account for the between- and within-subject nature of the data. dACC, dorsal anterior cingulate cortex; SSB, sugar-sweetened beverage; vmPFC, ventromedial prefontal cortex.

²Coordinates presented in Montreal Neurological Institute space.

³Cohen’s d was calculated as a measure of pre- and posteffect size, which was then transformed to r because this is a universal measure of effect size (29).

⁴No significant effects were observed with the (pre)receipt of both juices − (pre)tasteless solution receipt − (post)receipt of both juices − (post)tasteless solution receipt contrast.