Table 4.

Hierarchical Regressions Predicting New Mothers’ Facebook Use and Experience

Predictors	Activity Frequency			Change in Use Since Child’s Birth			When First Uploaded Photo of Child			Comment Reactivity
	β	ΔR2	ΔF	β	ΔR2	ΔF	β	ΔR2	ΔF	β	ΔR2	ΔF
Step 1		.13	8.40**		.00	.07		.05	2.95		.03	1.53
Age	−.18			.03			.26*			−.10
Education	−.23*			−.03			−.15			−.08
Step 2		.07	1.83		.02	.42		.15	3.72**		.07	1.61
Neuroticism	.15			−.01			−.31**			.25*
Extraversion	.16			.02			−.01			.07
Openness	.04			.00			−.10			.09
Agreeableness	−.08			−.13			.18			.15
Conscientiousness	−.11			.08			−.06			.00
Step 3		.07	4.97**		.03	1.66		.01	.42		.11	7.70**
ID confirmation	.21*			.17			.01			.29**
SOPP	.19*			.06			−.09			.21*
Overall F	F(9,107) = 4.27**			F(9,109) = 0.62			F(9,101) = 2.87*			F(9,108) = 3.11*

Note. ID = identity; SOPP = societal-oriented parenting perfectionism. VIF values ranged from 1.07 to 1.60.

^*p < .05.

^**p < .01.

p < .10

^*p < .05

^**p < .01