Table 3.

Means (and standard deviations) and main effects of parasocial relationship type for parasocial processes.

	PSR type
Parasocial processes	Friend	Authority	Celebrity	F (2,138)a	pb	${\mathrm{\eta }}_{\mathrm{p}}^{\mathrm{2}}$
Personality	0.39 (0.34)	0.33 (0.29)	0.28 (0.33)	2.07	0.131	0.03
Appearance	0.59 (0.38)	0.36 (0.36)	0.50 (0.40)	1.81	0.168	0.03
Talent	0.53 (0.32)	0.57 (0.34)	0.59 (0.30)	0.30	0.742	0.00
Involvement	2.93a (0.76)	2.87a (0.61)	2.36b (0.73)	12.34	0.000	0.15
Intensity	2.28a (0.85)	2.23a (0.94)	1.65b (0.71)	9.92	0.000	0.13
Dedication	1.48a (0.63)	1.41a,b (0.53)	1.23b (0.40)	4.12	0.018	0.06
Sharing	0.49 (0.33)	0.57 (0.30)	0.45 (0.31)	1.29	0.280	0.02

Within parasocial processes, values with different superscripts differ significantly (p ≤ 0.022). PSR, Parasocial relationship. ^aError df was 136 for involvement and intensity and 130 for dedication and sharing. ^bn = 144 for personality, appearance and talent; 142 for involvement and intensity; and 136 for dedication and sharing.