Table 2. Weighted logistic regression results.
| Variable | Reported very believable,a n (%) | Very believable vs. not at all or somewhat believable AOR (95% CI) | ||
|---|---|---|---|---|
| Sex | ||||
| Female | 339 (57.8) | REF | ||
| Male | 356 (63.2) | 1.17 (0.88, 1.57) | ||
| Age | NA (continuous) | 0.92 (0.82, 1.04) | ||
| Race | ||||
| White | 567 (62.7) | REF | ||
| Black or African American | 73 (60.5) | 0.99 (0.63, 1.56) | ||
| AI or AN | 11 (56.7) | 0.71 (0.19, 2.65) | ||
| Asian | 8 (37.7) | 0.36 (0.13, 1.00) | ||
| Pacific Islander | 0 (NA) | NA | ||
| Other | 435 (54.8) | 0.86 (0.45, 1.65) | ||
| Ethnicity | ||||
| Not Latino | 648 (61.3) | REF | ||
| Latino | 46 (53.2) | 0.76 (0.43, 1.36) | ||
| Parent Education | ||||
| Less than high school | 48 (64.5) | REF | ||
| High school graduate | 102 (60.2) | 0.74 (0.37, 1.48) | ||
| Some college | 118 (63.3) | 0.78 (0.39, 1.57) | ||
| Associate's degree | 79 (66.2) | 0.96 (0.44, 2.08) | ||
| Bachelor's degree | 211 (61.4) | 0.71 (0.36, 1.37) | ||
| Graduate or professional degree | 135 (53.4) | 0.56 (0.28, 1.10) | ||
| Susceptibility to cigarette use | ||||
| Not susceptible | 594 (62.8) | REF | ||
| Susceptible | 101 (50.2) | 0.57 (0.38, 0.86)* | ||
| Any tobacco product use | ||||
| Not current user | 56 (58.9) | REF | ||
| Current user | 638 (60.7) | 1.36 (0.76, 2.44) | ||
| Health | ||||
| Good or fair | 142 (58.1) | REF | ||
| Excellent or very good | 553 (61.2) | 1.18 (0.82, 1.70) | ||
| Awareness of the CDC | ||||
| No | 290 (58.1) | REF | ||
| Yes | 408 (61.6) | 1.26 (0.91, 1.74) | ||
| Awareness of the FDA | ||||
| No | 89 (54.8) | REF | ||
| Yes | 593 (61.7) | 1.26 (0.81, 1.95) | ||
| Mean exposure to tobacco prevention campaigns | NA (continuous) | 1.08 (0.97, 1.20) | ||
| Message | ||||
| Message 1: “Cigar smoking can cause lung cancer and heart disease.” | 310 (76.7) | REF | ||
| Message 2: “Cigar smoking can cause cancers of the mouth and throat, even if you do not inhale” | 183 (53.4) | 0.36 (0.25, 0.51)* | ||
| Message 3: “Cigars are not a safe alternative to cigarettes.” | 202 (49.8) | 0.34 (0.24, 0.48)* | ||
| Source | ||||
| Source 1: No source | 183 (59.9) | REF | ||
| Source 2: Surgeon General Warning | 168 (60.5) | 1.04 (0.69, 1.56) | ||
| Source 3: FDA Warning | 165 (57.6) | 0.91 (0.61, 1.35) | ||
| Source 4: CDC Warning | 179 (64.1) | 1.18 (0.78, 1.78) | ||
Abbreviations: AOR, Adjusted Odds Ratio; CI, Confidence Interval; NA, Not Applicable; AI, American Indian; AN, Alaska Native
*
Statistically significant at the p<0.05 level
a
The percent who reported “very believable” refers to the pooled messages, rather than a specific message.