Table 3. Weighted logistic regression results, stratified by susceptibility status.
| Non-Susceptible Youth | Susceptible Youth | |||
|---|---|---|---|---|
|
| ||||
| Variable | Reported very believable,a n (%) | Very believable vs. not at all or somewhat believable AOR (95% CI) | Reported very believable,a n (%) | Very believable vs. not at all or somewhat believable AOR (95% CI) |
| Sex | ||||
| Female | 297 (59.7) | REF | 42 (47.6) | REF |
| Male | 297 (65.8) | 1.18 (0.85, 1.63) | 59 (52.1) | 1.13 (0.58, 2.20) |
| Age | 0.91 (0.80, 1.03) | 0.99 (0.75, 1.31) | ||
| Race | ||||
| White | 488 (65.3) | REF | 79 (49.4) | REF |
| Black or African American | 60 (62.9) | 0.94 (0.56, 1.58) | 13 (53.7) | 1.22 (0.46, 3.28) |
| AI or AN | 8 (54.1) | 0.46 (0.11, 1.90) | 3 (69.4) | 3.22 (0.12, 90.45) |
| Asian | 7 (37.8) | 0.34 (0.12, 1.01) | 1 (36.3) | 0.44 (0.04, 4.66) |
| Pacific Islander | 0 | NA | 0 | NA |
| Other | 30 (56.4) | 0.66 (0.32, 1.36) | 5 (48.1) | NA |
| Ethnicity | ||||
| Not Latino | 552 (62.9) | REF | 96 (53.9) | REF |
| Latino | 41 (61.3) | 1.04 (0.51, 2.12) | 5 (23.2) | 0.28 (0.08, 0.93)* |
| Parent Education | ||||
| Less than high school | 38 (67.0) | REF | 10 (55.3) | REF |
| High school graduate | 82 (60.1) | 0.72 (0.33, 1.61) | 20 (60.9) | 1.17 (0.27, 5.05) |
| Some college | 99 (66.7) | 0.92 (0.41, 2.03) | 19 (48.7) | 0.99 (0.24, 4.01) |
| Associate's degree | 69 (71.6) | 1.30 (0.52, 3.23) | 10 (41.6) | 0.62 (0.13, 2.95) |
| Bachelor's degree | 186 (64.0) | 0.79 (0.36, 1.70) | 25 (48.4) | 0.90 (0.22, 3.65) |
| Graduate / professional degree | 118 (54.4) | 0.58 (0.26, 1.27) | 17 (48.3) | 1.17 (0.26, 5.24) |
| Any tobacco product use | ||||
| Not current user | 575 (62.7) | REF | 63 (46.8) | REF |
| Current user | 19 (65.2) | 0.84 (0.34, 2.11) | 37 (57.1) | 1.57 (0.68, 3.61) |
| Health | ||||
| Good or fair | 115 (62.7) | REF | 27 (44.3) | REF |
| Excellent or very good | 479 (62.8) | 1.05 (0.69, 1.60) | 74 (52.5) | 1.91 (0.86, 4.24) |
| Awareness of the CDC | ||||
| Yes | 341 (64.0) | 1.19 (0.82, 1.72) | 67 (52.8) | 1.21 (0.59, 2.49) |
| No | 228 (60.1) | REF | 32 (46.2) | REF |
| Awareness of the FDA | ||||
| Yes | 502 (64.5) | 1.39 (0.87, 2.23) | 91 (49.6) | 0.54 (0.16, 1.86) |
| No | 79 (54.7) | REF | 10 (55.0) | REF |
| Mean exposure to tobacco prevention campaigns | NA (continuous) | 1.07 (0.95, 1.21) | NA (continuous) | 1.23 (0.93, 1.62) |
| Message | ||||
| Message 1: “Cigar smoking can cause lung cancer and heart disease.” | 277 (79.6) | REF | 33 (58.3) | REF |
| Message 2: “Cigar smoking can cause cancers of the mouth and throat, even if you do not inhale” | 156 (57.3) | 0.34 (0.22, 0.51)* | 27 (38.1) | 0.51 (0.22, 1.16) |
| Message 3: “Cigars are not a safe alternative to cigarettes.” | 161 (48.7) | 0.26 (0.18, 0.39)* | 41 (55.7) | 0.95 (0.40, 2.24) |
| Source | ||||
| Source 1: No source | 155 (62.3) | REF | 28 (49.0) | REF |
| Source 2: Surgeon General Warning | 148 (62.3) | 1.06 (0.67, 1.67) | 20 (44.2) | 0.65 (0.26, 1.62) |
| Source 3: FDA Warning | 140 (60.4) | 0.98 (0.62, 1.53) | 25 (44.7) | 0.77 (0.30, 2.00) |
| Source 4: CDC Warning | 151 (64.2) | 1.07 (0.68, 1.70) | 28 (64.4) | 1.87 (0.72, 4.84) |
Abbreviations: AOR, Adjusted Odds Ratio; CI, Confidence Interval; NA, Not Applicable; AI, American Indian; AN, Alaska Native
Statistically significant at the p<0.05 level
The percent who reported “very believable” refers to the pooled messages, rather than a specific message.