Table 3.

Chi-square and Regression

Hypothesis	variable Independent	Dependent Independent	chi-square		Regression
			Asymp. Sig	R	R Square	Adjusted R Square
1	sex	Rate of adoption of SMS Marketing	0.004	0.2	0.04	0.03
2	AGE		0.017	0.07	0.005	0.002
3	University education		0.031	0.087	0.008	0.004