Table 4.
Test results
| Hypothesis | variable Independent | Dependent Independent | T-test | Binomial tests |
|---|---|---|---|---|
| t | P>=3 | |||
| 4 | Trust | Rate of adoption of SMS Marketing | 2.45 | 0.63 |
| 5 | Related information | 2.97 | 0.7 | |
| 6 | Timely information | 3.37 | 0.72 | |
| 7 | Personalization | -2.5 | 0.55 | |
| 8 | Sending time | -14.37 | 0.35 | |
| 9 | Frequency | -42 | 0.29 | |
| 10 | Perceived control | 17 | 0.85 |