Table 4.
Test results
Hypothesis | variable Independent | Dependent Independent | T-test | Binomial tests |
---|---|---|---|---|
t | P>=3 | |||
4 | Trust | Rate of adoption of SMS Marketing | 2.45 | 0.63 |
5 | Related information | 2.97 | 0.7 | |
6 | Timely information | 3.37 | 0.72 | |
7 | Personalization | -2.5 | 0.55 | |
8 | Sending time | -14.37 | 0.35 | |
9 | Frequency | -42 | 0.29 | |
10 | Perceived control | 17 | 0.85 |