Table 4.
Parameter values for biscuits latent class choice model.
| Latent Classes | ||||||||
|---|---|---|---|---|---|---|---|---|
| Variables | One-Segment Model | Segment 1 | Segment 2 | Segment 3 | ||||
| Coef. | t-ratio | Coef. | t-ratio | Coef. | t-ratio | Coef. | t-ratio | |
| α | −0.28 ** | −1.99 | 1.406 *** | 3.11 | −2.282 *** | −3.80 | −1.302 *** | −2.93 |
| PRICE | −0.539 *** | −9.18 | −1.752 *** | −4.56 | −0.353 *** | −415 | −0.674 *** | −3.44 |
| FIBER | 0.647 *** | 4.91 | 2.647 *** | 3.52 | 0.807 *** | 3.48 | −1.294 *** | −2.74 |
| FAT | 0.632 *** | 4.71 | 3.206 *** | 5.04 | 0.647 *** | 2.60 | −1.440 *** | −2.79 |
| Segment Size a | 36.0 *** | 6.40 | 38.2 *** | 6.67 | 25.8 *** | 5.30 | ||
| WTPs | Coef. | t-ratio | Coef. | t-ratio | Coef. | t-ratio | ||
| FIBER | 1.20 | 1.510 *** | 5.24 | 2.285 *** | 3.64 | −1.921 *** | −2.03 | |
| FAT | 1.17 | 1.829 *** | 5.16 | 1.832 *** | 3.16 | −2.138 *** | −2.15 | |
Note: ***, ** denotes statistical significance at 1% and 5%, respectively. a Estimated latent class probabilities (%).