Table 6.
Interest in healthy eating and self-reported health problems.
| Sample | Segment 1 | Segment 2 | Segment 3 | |
|---|---|---|---|---|
| Interest in healthy eating (average) | ||||
| The healthiness of food has little impact on my food choices | 2.86 | 2.85 | 2.66 | 3.21 |
| I am very particular about the healthiness of food I eat *** | 4.86 | 5.13 a | 5.21 a | 3.82 b |
| I eat what I like and I do not worry much about the healthiness of food | 3.21 | 3.15 | 2.98 | 3.71 |
| It is important for me that my diet is low in fat ** | 4.74 | 4.96 a | 5.00 a | 3.96 b |
| I always follow a healthy and balanced diet *** | 4.70 | 4.74 a | 5.13 a | 3.93 b |
| It is important for me that my daily diet contains a lot of vitamins and minerals ** | 5.02 | 5.24 a | 5.15 a | 4.43 b |
| The healthiness of snacks makes no difference to me *** | 2.82 | 2.61 a | 2.45 a | 3.79 b |
| I do not avoid foods, even if they may raise my cholesterol * | 2.92 | 2.76 a | 2.68 a | 3.57 b |
| Self-reported health problems (%) | ||||
| Overweight or obesity | 28.93 | 30.43 | 29.79 | 25.00 |
| Cardiovascular diseases (heart, …) | 1.65 | 2.17 | 2.13 | 0.00 |
| Hypertension (high blood pressure) | 8.26 | 6.52 | 10.64 | 7.14 |
| High levels of blood cholesterol | 11.57 | 10.87 | 14.89 | 7.14 |
| Diabetes | 0.83 | 2.17 | 0.00 | 0.00 |
| Osteoporosis or other bone problems * | 15.70 | 23.91 | 12.77 | 7.14 |
| None of the above * | 58.68 | 56.52 | 51.06 | 75.00 |
Note: ***, **, * denotes statistical significance at 1%, 5%, and 10%, respectively. a,b Superscript letters indicate that group means are different for continuous variables using Bonferroni Test and that the percentage are different for discrete variables using χ2-square Test.