Table 5.
Perception of Core Messages and Prevalence of Impressions in Media Framing
| Recognition of Core Messages | Additional Impressions | |||||
|---|---|---|---|---|---|---|
| Media Frames | Wasteful Care Is a Concern (%) | Harmful Care Is a Concern (%) | Clinicians Activated to Respond (%) | Patients Should Question Doctors (%) | Low‐Value Care Limited to Testing (%) | Providers Are to Blame (%) |
| Conventional coverage | ||||||
| Full sample | 61.8 | 15.5 | 9.2 | 27.0 | 70.3 | 20.4 |
| Heightened‐threat story | ||||||
| Full sample | 50.0b | 44.8b | 9.1 | 16.2b | 64.3 | 12.3a |
| Staged‐care story | ||||||
| Full sample | 57.2 | 9.2a | 8.6 | 11.8b | 76.3 | 17.1 |
a
Difference from conventional coverage statistically significant at P < 0.10.
b
Difference from conventional coverage statistically significant at P < 0.05.