Table 6.
Association of Message Exposure With Perceptions and Behavior
| Using Metrics for Low‐Value Care | Choosing a Clinician | ||||
|---|---|---|---|---|---|
| Among Top Three Criteria for Choosing a Clinician on SelectMD | |||||
| Media Frames | Selective Care (%) | Watchful Waiting (%) | Would Seek Out Low‐Value Metrics for Future Choice of Clinician (%) | Choose Clinician on SelectMD Top Rated for Avoiding Low‐Value Care (%) | Prefer a Clinician Who Avoids Low‐Value Care in Scenarios (%) |
| Control group | |||||
| Full sample | 32.0 | 17.1 | 46.2 | 18.3 | 35.1 |
| Conventional coverage | |||||
| Full sample | 32.6 | 27.6b | 51.5a | 17.1 | 39.0 |
| Heightened‐threat story | |||||
| Full sample | 37.0 | 17.5 | 58.2b | 18.8 | 45.8b |
| Staged‐care story | |||||
| Full sample | 37.5 | 23.7a | 51.0 | 24.3 | 41.1 |
a
Difference from control group statistically significant at P < 0.10.
b
Difference from control group statistically significant at P < 0.05.