Table 9.
Association of Message Exposure
| Using Metrics for Low‐Value Care | Choosing a Clinician | ||||
|---|---|---|---|---|---|
| Among Top 3 Criteria for Choosing a Clinician on SelectMD | |||||
| Media Frames (by Level of Prior Understanding) | Selective Care (%) | Watchful Waiting (%) | Would Seek Out Low‐Value Metrics in Future Choice of Clinician (%) | Choose a Clinician on SelectMD Top Rated for Avoiding Low‐Value Care (%) | Prefer a Clinician Who Avoids Low‐Value Care in Scenarios (%) |
| Control group | |||||
| Able to describe LVC | 37.4 | 19.6 | 46.2 | 20.6 | 39.6 |
| Unable to describe LVC | 23.5 | 13.2 | 46.3 | 14.7 | 27.9 |
| Message exposure | |||||
| Conventional coverage | |||||
| Able to describe LVC | 34.6 | 30.7b | 54.9a | 19.5 | 44.8 |
| Unable to describe LVC | 28.3 | 21.2b | 44.4 | 12.4 | 26.8 |
| Heightened‐threat story | |||||
| Able to describe LVC | 40.4 | 19.2 | 55.3a | 13.5 | 54.8b |
| Unable to describe LVC | 30.0a | 14.0 | 64.0b | 30.0b | 26.5 |
Abbreviation: LVC, low‐value care
a
Difference from control group statistically significant at P < 0.10.
b
Difference from control group statistically significant at P < 0.05.