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ERPs results. Grand averaged ERPs of N2 and P300 elicited by the extension strategies (brand logo extension vs. brand name extension) from 3 midline electrodes in the forehead, central and parietal areas (Fz, Cz, and Pz). The scalp topographic distributions of the N2 (BN condition minus BL condition) and P300 (BL condition minus BN condition) are provided, and the bar for the topographic map ranges from −2.1 to 2.1 μV.
