Table 3.
Frequency of menthol cigarette-relevant tweets by category (n=6657).
| Category | n | % | |
| Themes |
|
|
|
|
|
Smoking | 3983 | 59.83 |
|
|
Taste/sensation | 1676 | 25.18 |
|
|
Addiction | 1097 | 16.48 |
|
|
Cessation | 584 | 8.77 |
|
|
Health | 571 | 8.58 |
|
|
Tobacco industry/marketing | 390 | 5.86 |
|
|
Other theme | 299 | 4.49 |
|
|
Tobacco control | 295 | 4.43 |
| Population |
|
|
|
|
|
African American | 745 | 11.19 |
|
|
Women | 587 | 8.82 |
|
|
Child/adolescents | 131 | 1.97 |
|
|
Other population | 28 | 0.42 |
|
|
Lesbian, gay, bisexual, or transgender | 22 | 0.33 |
| Other tobacco or substances |
|
|
|
|
|
Marijuana | 1104 | 16.58 |
|
|
Alcohol | 221 | 3.32 |
|
|
Cigar/little cigars and cigarillos | 218 | 3.27 |
|
|
Other substance | 59 | 0.89 |
|
|
E-cigarette | 38 | 0.57 |
|
|
Hookah | 10 | 0.15 |
|
|
Smokeless | 3 | 0.05 |
| Tweet characteristics |
|
|
|
|
|
Song lyric/pop culture | 1118 | 16.79 |
|
|
Commercial | 91 | 1.37 |
| User smoking status |
|
|
|
|
|
Smoker | 4038 | 60.66 |
|
|
Unknown | 2141 | 32.16 |
|
|
Nonsmoker | 351 | 5.27 |
|
|
Former smoker | 127 | 1.91 |
| Sentiment |
|
|
|
|
|
Positive | 3194 | 47.98 |
|
|
Negative | 2680 | 40.26 |
|
|
Neutral/unclear | 783 | 11.76 |