Table 4.
Overall evaluation of the UWALK program according to the RE-AIM framework
| Outcome | Measure | Data Source | |
|---|---|---|---|
| Reach | Percentage and characteristics of the population who were aware of the UWALK program Total UWALK members Percentage and characteristics of the population who are members of UWALK |
1. Awareness of UWALK (a) Demographic characteristics and location (b) Physical activity levels 2. Website visits and growth (a) Dates and locations 3. Social media growth (a) Dates and demographics 4. Number of UWALK members (a) Demographics |
1. Telephone surveys 2. Online data collection (Google analytics) 3. Online data collection (Facebook, Twitter) 4. Online data collection (UWALK) |
| Effectiveness | Descriptive information of Albertan physical activity levels and brand recognition Difference in PA levels between Albertans aware and unaware of UWALK Effectiveness of activity challenges for increasing activity levels |
1. Albertan physical activity levels 2. Awareness of UWALK 3. Baseline and post challenge activity levels (physical activity and stair climbing) (a) Demographics |
1. Telephone surveys 2. Telephone surveys 3. Online data collection (UWALK) |
| Adoption (Organizational) | Total number of organisations/communities and type of organisation who; (a) register with UWALK and (b) run a challenge. Where available percentage of organization/community population who participate in challenges being run by organisation |
1. Number of organizations/communities registered on the UWALK website (a) Type of organization (b) Details of activity challenge (c) Demographics |
1. Online data collection (UWALK) |
| Implementation | Descriptions on how the challenge was implemented and recommendations for improvements Adherence to the intervention by participants throughout the challenge |
1. Feedback from members who implemented challenge (a) Challenges implemented (b) UWALK resources used (c) Type of organization, setting, and target group 2. UWALK material developed (implementation guide, help guides, posters, video’s, etc.) (a) Number of times resources downloaded or viewed |
1. Online data collection (UWALK, Online questionnaires) 2. Online data collection (Google analytics, UWALK, Vimeo, YouTube) |
| Maintenance (individual) | Trends in physical activity levels throughout Alberta Length of website usage |
1. Albertan physical activity levels 2. Website usage |
1. Telephone surveys 2. Online data collection (UWALK) |
| Maintenance (organizational) | Maintenance of physical activity promotion after challenge completion Website usage post challenge completion by challenge participants |
1. Feedback from organisations/communities who implemented challenge and future challenge intentions 2. Website usage for challenge participants continuing to use website after challenge completion |
1. Online data collection (UWALK, Online questionnaires) 2. Online data collection (UWALK) |
CATI computer-assisted telephone interviews; PA physical activity