Fig. 11.

Priming magnitude per partner type. As priming with the human-like avatar was not significantly different between experiments (p = .85), the data are collapsed across experiments. Participants primed comparably with human and human-like avatar partners, but significantly less with the computer-like avatar (p = .03). As the only difference between the avatars was the humanness rating, the results suggest that the high priming magnitude of the human-like avatar is due to its perceived humanness