Table 3.
Target area | Time | Impressionsa
n |
Clicksb
n |
Click-through ratec
% |
Participants n |
Conversion rated
% |
Average costs per participant € |
|
Nationwide | March 30 to April 7, 2010 |
409,129 | 696 | 0.17 | 84 | 12.07 | 1.32 | |
Nationwide | June 29 to July 7, 2010 |
250,324 | 587 | 0.23 | 60 | 10.22 | 1.85 | |
Nationwide | November 25 to December 2, 2010 |
271,176 | 403 | 0.15 | 42 | 10.42 | 2.64 |
|
Nationwide | September 22-29, 2011 |
247,412 | 324 | 0.13 | 22 | 6.79 | 5.04 | |
Aalborg | October 9-16, 2011 |
84,565 | 39 | 0.05 | 1 | 2.56 | 21.94 | |
Nationwide | May 3-12, 2012 |
79,624 | 157 | 0.20 | 6 | 3.82 | 16.65 | |
Nationwide | October 31 to November 9, 2013 |
23,423 | 344 | 1.47 | 11 | 3.20 | 12.53 | |
Nationwide | December 21-28, 2013 |
16,776 | 311 | 1.85 | 5 | 1.61 | 22.18 | |
Nationwide, in total |
|
1,297,864 | 2822 | 0.22 | 230 | 8.15 | 3.44 |
aThe number of times an advertisement was shown.
bThe number of people who clicked on the advertisement.
cThe proportion of people who saw the advertisement and clicked on it.
dThe proportion of people who clicked on the advertisement and were enrolled.