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. Author manuscript; available in PMC: 2017 Mar 22.
Published in final edited form as: Proc Int Conf Web Search Data Min. 2017 Feb 2;2017:537–546. doi: 10.1145/3018661.3018672

Figure 5.

Figure 5

Retention of users that do join the social network at time zero (treatment; red) and matched users that do not (control; blue). Social network users are significantly more likely to keep using the activity tracking app during any of the following 52 weeks. Confidence intervals are too small to be visible.