Table 2.
Correlation matrix of individual and cumulative false belief items, subjective ratings during initial exposure to 0.6 mg nicotine yield Quest 1 cigarettes, and smoking behaviors averaged across a 10-day use period.
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Post-advertisement Quest beliefs | ||||||||||||||
| 1. False beliefs | – | |||||||||||||
| 2. Lower in nicotine | .26* | – | ||||||||||||
| 3. Lower in tar | .50*** | .01 | – | |||||||||||
| 4. Less addictive | .71*** | .17 | .19 | – | ||||||||||
| 5. Less likely to cause cancer | .74*** | .20 | .11 | .49*** | – | |||||||||
| 6. Fewer chemicals | .64*** | .01 | .39*** | .27* | .35** | – | ||||||||
| 7. Healthier | .80*** | .28* | .32** | .54*** | .50*** | .48*** | – | |||||||
| 8. Make smoking safer | .76*** | .19 | .27* | .41*** | .65*** | .41*** | .65*** | – | ||||||
| 9. Help people quit smoking | .65*** | .34** | .23* | .44*** | .46*** | .23* | .36** | .28* | – | |||||
| Initial exposure subjective rating subscales | ||||||||||||||
|
| ||||||||||||||
| 10. Strength | .09 | .17 | .03 | .04 | .03 | <.01 | .04 | .17 | .11 | – | ||||
| 11. Taste | .36** | .19 | .21 | .36** | .17 | .34** | .20 | .14 | .30** | .10 | – | |||
| 12. Draw | .06 | .06 | −.01 | .14 | .11 | −.13 | .04 | .11 | .014 | .09 | .17 | – | ||
| RNC cigarette smoking behaviors | ||||||||||||||
|
| ||||||||||||||
| 13. Daily cigarette consumption | .28* | .08 | .08 | .33** | .17 | .18 | .19 | .11 | .25* | .04 | .35** | .19 | – | |
| 14. Total puff volume | .13 | .03 | .04 | .02 | .13 | .23* | .09 | .18 | −.04 | .16 | .08 | −.03 | −.08 | – |
Note:
*
indicates p < .05,
**
= p <.01,
***
= p < .001