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. 2017 Apr 3;5:39. doi: 10.3389/fpubh.2017.00039

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Copyright © 2017 Crane, Garnett, Brown, West and Michie.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Normative feedback. (A) Users were asked to indicate how they thought their drinking compared to (1) other people in the UK and (2) other people of their age and gender. (B) Feedback showed how a user’s drinking actually compared to people in the UK and people of their own age and gender. (C) More feedback showed how a user’s drinking compared to people in the UK and people of their own age and gender.