Table 1. Unweighted survey population percentages (N = 2016) and estimated percentage national population data.

	Great Britain		United States
	% Survey Population *1 (N = 991)	% National population *2	% Survey Population *1 (N = 1025)	% National population *3
Gender
Female	55	51	57	52
Male	45	49	43	48
Age
15/181−24	18	15	12	12
25–34	14	17	14	9
35–44	13	16	16	17
45–54	14	17	23	18
55–64	15	14	21	17
65+	27	21	16	18
Education
Degree or higher	27	24	41	29
Ethnicity (GB) / Race (US)4
“White”	86	88	81	77
All other groups	14	12	19	23

Notes

* Percentages may not sum to total due to rounding.

1. Great Britain sample includes adults 15 years and over. USA sample includes adults 18 years and over.

2. National Readership Survey Data 2014.

3. US Census 2013 and American Community Survey 2013.

4. The term ‘ethnicity’ was used in Great Britain and ‘race’ in the United States. Ethnic/racial groups were self-defined by respondents using pre-defined categories.