Table 4.
Perceived appeal of potential app functions. Items were measured on 4-point Likert scale from “not at all” to “very” appealing.
| Function domain | Mean (SD) | Rated “very appealing” n (%) |
Rated “not at all appealing” n (%) |
||
| Tracking | |||||
| Tracks how much I save by not smoking | 3.34 (0.83) | 63 (54.3) | 2 (1.7) | ||
| Tracks how much I spend on smoking | 3.26 (0.88) | 57 (49.1) | 6 (5.2) | ||
| Tracks how much I smoke | 3.06 (0.92) | 44 (37.9) | 8 (6.9) | ||
| Static versus dynamic | |||||
| Content adapts over time to my needs or interests | 3.17 (0.75) | 40 (34.5) | 3 (2.6) | ||
| Content stays the same and does not change | 2.14 (0.89) | 8 (6.9) | 30 (25.9) | ||
| Support and connectivity | |||||
| Lets me request support or advice when I need or want it | 3.16 (0.84) | 48 (41.1) | 3 (2.6) | ||
| Can get immediate advice after answering a brief survey | 2.92 (0.90) | 34 (29.3) | 8 (6.9) | ||
| Includes advice from stop-smoking experts | 2.88 (0.89) | 31 (26.7) | 8 (6.9) | ||
| Includes stories from other smokers with support and advice | 2.63 (1.01) | 27 (23.3) | 18 (15.5) | ||
| Sends me motivational or supportive messages via text message | 2.63 (0.99) | 24 (20.7) | 18 (15.5) | ||
| Let me text or email other smokers for support and advice | 2.60 (1.03) | 27 (23.3) | 20 (17.2) | ||
| Can request advice, but may wait 24-48 hours for response | 2.43 (1.03) | 20 (17.2) | 26 (22.4) | ||
| Sends me motivational or supportive messages via email | 2.42 (1.00) | 20 (17.2) | 23 (19.8) | ||
| Lets me send private messages to my doctor | 2.39 (0.97) | 18 (15.5) | 22 (19.0) | ||
| Lets me share my progress with family and friends | 2.18 (1.00) | 13 (11.2) | 35 (30.2) | ||
| Lets me video chat with stop-smoking experts | 2.14 (1.05) | 17 (14.7) | 39 (33.6) | ||
| Lets me video chat with other smokers | 2.03 (1.04) | 13 (11.2) | 47 (40.5) | ||
| Lets me share my progress on Facebook, Twitter, or social mediaa | 1.90 (1.01) | 10 (8.6) | 55 (47.4) | ||
| Rewards | |||||
| Lets me earn points to redeem for free gifts | 3.45 (0.83) | 74 (63.8) | 3 (2.6) | ||
| Lets me earn points or badges to track progress | 3.11 (0.94) | 50 (43.1) | 8 (6.9) |
aSignificant difference by stage of change.