Table 5.
Perceived appeal and importance of content. Items were measured on 4-point Likert scale from “not at all” to “very.”
| Content domain | Mean (SD) | Rated “very appealing” n (%) |
Rated “not at all appealing” n (%) |
|
| Focus | ||||
| Guides me “how” to quit | 3.26 (0.84) | 55 (47.4) | 4 (3.4) | |
| Helps me cut-back but not quit | 2.95 (0.86) | 34 (29.3) | 5 (4.3) | |
| Helps me decide “if” I want to quit | 2.57 (0.97) | 21 (18.1) | 18 (15.5) | |
| Stop-smoking content | ||||
| Helps me manage nicotine withdrawal | 3.35 (0.78) | 61 (52.6) | 1 (0.9) | |
| Helps me manage medication side-effects | 2.78 (0.95) | 30 (25.9) | 12 (10.3) | |
| Includes information on stop-smoking medications | 2.63 (0.87) | 19 (16.4) | 11 (9.5) | |
| Nonsmoking content | ||||
| Helps manage stressa | 3.40 (0.74) | 61 (52.6) | 18 (15.5) | |
| Helps manage anxiety | 3.30 (0.85) | 59 (50.9) | 3 (3.4) | |
| Helps manage depression | 3.17 (0.85) | 47 (40.5) | 5 (4.3) | |
| Helps manage weight | 2.97 (1.01) | 45 (38.8) | 12 (10.3) | |
| Games for fun or distraction from smoking | 2.85 (0.93) | 34 (29.3) | 8 (6.9) |
aSignificant difference by stage of change.