Table 6.

Perceived importance of reputational metrics. Items were measured on 4-point Likert scale from “not at all” to “very” important.

Metrics	Mean (SD)	Rated “very important” n (%)	Rated “not at all important” n (%)
Research tested	3.22 (0.88)	56 (48.3)	4 (3.4)
Recommended by treatment experts	3.16 (0.88)	50 (43.1)	5 (4.3)
Highly rated by others	3.06 (0.95)	50 (43.1)	6 (5.2)
Developed by a trusted source	3.04 (0.95)	47 (40.5)	7 (6.0)
Recommended by my doctor	2.70 (1.03)	34 (29.3)	15 (12.9)