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. 2017 Mar 10;5(3):e31. doi: 10.2196/mhealth.6845

Table 7.

Maximum price willing to pay for smoking-related mHealth apps.

Maximum willing to pay App to reduce smoking


n (%)
App to decide if, when, or how to quit
n (%)
US $0 46 (39.7) 39 (33.6)
US $1 13 (11.2) 14 (12.1)
US $2 23 (19.8) 21 (18.1)
US $5 23 (19.8) 24 (20.7)
US $10 7 (6.0) 13 (11.2)
US > $10 4 (3.4) 5 (4.3)