Fig. 1.

Examples of digitally manipulated images used in the discrete-choice experiment. A total of 48 images were used. Images all used the same background (see large panel) but varied in the flower species richness, flower abundance, the number of colors, and the evenness of the wildflower community. The cutouts displayed here (A–D) are illustrative of variation in the images and were selected from images that varied in the number of colors and evenness; species richness and flower abundance were held constant at five species and 90 flowers in these examples. A shows one color and low evenness, B one color and high evenness, C five colors and low evenness, and D five colors and high evenness. Based on the results of the discrete-choice experiment, D would have the highest predicted wildflower viewing utility. Fig. S2 for uncropped image examples.