Skip to main content
. 2017 Apr 12;12(4):e0175440. doi: 10.1371/journal.pone.0175440

Fig 2. Forms of advertisement used for Antenatal Care (ANC) and portable Obstetric Ultrasound (pOBU) in control and intervention arms.

Fig 2

WOM = word of mouth. rANC = radio advertisement of ANC, the radio message was, “there will be a free clinic for pregnant women at X community on X day, all tests and treatment will be provided free of charge”. rOBU = radio advertisement of portable obstetric ultrasound, the radio message was, “there will be a free clinic for pregnant women at X community on X day, all tests and treatment will be provided free of charge. Free ultrasound will also be offered at the clinic, if you come “you will be able to see a picture of your baby” and was delivered in both English and Ruchiga (the local dialect).