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. 2017 Mar 29;19(3):e95. doi: 10.2196/jmir.6368

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©Elise Rose Carrotte, Ivanka Prichard, Megan Su Cheng Lim. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 29.03.2017.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.

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Examples of posts included in the content analysis. These posts demonstrate the following variables, among others: (L-R) full body, active exerciser, healthy eating, and sexualisation.