Table 1.
Description of social media posts tagged with #fitspo (N=415).
| Type of variable | Category | Level | Posts n (%) |
| Structure | Text | Motivational or inspirational quote or text | 67 (16.1) |
|
|
Caption | Caption present | 330 (79.5) |
|
|
Photo | Photo present | 332 (80.0) |
|
|
Video | Video present | 41 (9.9) |
|
|
Selfie | Post contains a selfie | 112 (27.0) |
| Subjects | Persona | At least one person present | 283 (68.2) |
|
|
Age (years) | <18 | 7 (1.7) |
|
|
|
18-24 | 104 (25.1) |
|
|
|
25-34 | 81 (19.5) |
|
|
|
35-44 | 12 (2.9) |
|
|
|
45+ | 1 (0.2) |
|
|
|
Multiple people of different ages | 10 (2.4) |
|
|
|
Unclear | 68 (16.4) |
|
|
|
Not applicable; no people present | 132 (31.8) |
|
|
Genderb | Women only | 151 (36.4) |
|
|
|
Men only | 114 (27.5) |
|
|
|
Women and men | 17 (4.1) |
|
|
|
Unclear | 1 (0.2) |
|
|
|
Not applicable; no people present | 132 (31.8) |
| Theme | Exercise | Thematically relates to exercise or fitness only | 295 (70.1) |
|
|
Food | Thematically relates to food or eating only | 68 (16.4) |
|
|
Both | Thematically relates to both food or exercise | 13 (3.2) |
|
|
Neither | Thematically relates to neither food nor exercise | 39 (9.4) |
aMean number of people present per post: 1.4 (SD 1.7, when at least one person present).
bMean number of men present: 1.1 (SD 0.7); mean number of women present: 1.4 (SD 2.0, when at least one man or one woman were present, respectively).