Table 2.
Content of social media #fitspo posts by gender of subject when only one gender was present in the post.
| Type of variable | Category | Female subjects only (n=151) n (%) |
Male subjects only (n=114) n (%) |
P value | Phi (φ) | Effect size |
| Age of subjects | <25 years | 78 (70.9) | 31 (37.8) | <.001 | .33 | Medium |
| Structure of post |
|
|
|
|
|
|
|
|
Motivational text | 11 (7.3) | 11 (9.7) | .49 |
|
|
|
|
Caption | 118 (78.2) | 86 (75.4) | .60 |
|
|
|
|
Photo | 135 (89.4) | 98 (86.0) | .40 |
|
|
|
|
Video | 18 (11.9) | 21 (18.4) | .14 |
|
|
|
|
Selfie | 66 (43.7) | 38 (33.3) | .09 |
|
|
| Theme of post |
|
|
|
|
|
|
|
|
Food onlya | 1 (0.7) | 2 (1.8) | .58 |
|
|
|
|
Exercise only | 126 (83.4) | 104 (91.2) | .06 |
|
|
| Objectification |
|
|
|
|
|
|
|
|
Face visible | 76 (50.3) | 77 (67.5) | .005 | .17 | Small |
|
|
Full body or nearly full body visible | 98 (64.9) | 51 (44.7) | .001 | .20 | Small |
|
|
Emphasis on stomach | 69 (45.7) | 47 (41.2) | .47 |
|
|
|
|
Emphasis on buttocksa | 38 (25.2) | 2 (1.8) | <.001 | .71 | Large |
|
|
Sexualization | 72 (47.7) | 33 (29.0) | .002 | .19 | Small |
| Other variables |
|
|
|
|
|
|
|
|
Before or aftera | 3 (2.0) | 1 (0.9) | .64 |
|
|
|
|
Healthy eatinga | 4 (2.7) | 5 (4.4) | .51 |
|
|
|
|
Active exerciser | 80 (53.0) | 61 (53.5) | .93 |
|
|
aChi-square tests only performed with minimum frequency >5 per cell. Fisher exact test was used if cell frequency was 5 or fewer.