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Effects of the Interaction of Ethnicity and Message Targetedness on Perceived Effectiveness.
| Perceived Effectiveness (0–15) | |||
|---|---|---|---|
|
| |||
| Experiment 1: Breast Cancer β | Experiment 2: Pap Test β | ||
|
|
|||
| Ethnicity (Latina=1) | −0.03 | 0.14** | |
| Message Targetedness (Targeted=1) | 0.00 | −0.11* | |
| Ethnicity * Targetedness | 0.14* | 0.05 | |
| Age | 0.06 | 0.01 | |
| Education (Number of years) | 0.01 | −0.02 | |
| Income | 0.02 | 0.01 | |
|
| |||
| N | 723 | 687 | |
| R2 | 0.02 | 0.04 | |
| F | 2.27 | 4.42 | |
