. Author manuscript; available in PMC: 2017 Apr 18.

Published in final edited form as: J Health Commun. 2013 Jul 5;18(10):1256–1273. doi: 10.1080/10810730.2013.778362

Table 5.

Effects of the Interaction of Ethnicity and Message Targetedness on Identification.

		Identification (Range 2–10)

		Experiment 1: Breast Cancer β	Experiment 2: Pap Test β

Ethnicity (Latina=1)		−0.03	0.05
Message Targetedness (Targeted=1)		0.03	−0.03
Ethnicity ^* Targetedness		0.06	0.12t
Age		0.06	0.04^*
Education (Number of years)		0.04	0.03
Income		−0.01	0.00

	N	723	687
	R²	0.01	0.03
	F	1.21	2.85

Note.

indicates p<0.05,

^†

indicates p<0.10.