TABLE 1.
Country | Product distribution | Product description | Product name | Launch date | BCC1 and demand creation activities |
Bangladesh | Door-to-door sales by community health volunteers | Micronutrient powder | Pushtikona | 2011 | Distribution of posters, leaflets, calendars for self-monitoring of consumption; training of health workers and community leaders; cooking demonstrations in villages |
Côte d’Ivoire | Sales through pharmacies and small retail shops | Fortified instant complementary food | Farinor and Nutribon | 1998 and June 2011 | Promotion of child feeding practices, including radio spots, materials, and community activities, including cooking demonstrations without reference to the specific commercial products |
Ghana | |||||
Model 1 | Door-to-door sales by petty traders (part of a local microfinance initiative) | Micronutrient powder with additional macronutrients, lysine, and flavorings | Koko Plus | April 2013 | Health extension workers delivered BCC and demand creation activities at primary health care centers and community events |
Model 2 | Sales through microretail routes (i.e., small shops, roadside stalls, and hawkers) | Micronutrient powder with additional macronutrients, lysine, and flavorings | Koko Plus | December 2012 | Social marketing strategy implemented by local firm |
India | Free distribution at government Integrated Child Development Service centers | Fortified complementary food | Bal Amrutham | June 2013 | None specific to the program |
Vietnam | Sales at community health centers | Micronutrient powder | Bibomix | June 2014 | Training of health workers, visibility materials at the health center, free promotional items for mothers (bibs, bowls), and loudspeaker announcements |
BCC, behavior change communication.