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. 2017 Apr 12;147(5):995S–1003S. doi: 10.3945/jn.116.245407

TABLE 1.

Overview of programs in 5 countries in which coverage surveys were implemented

Country Product distribution Product description Product name Launch date BCC1 and demand creation activities
Bangladesh Door-to-door sales by community health volunteers Micronutrient powder Pushtikona 2011 Distribution of posters, leaflets, calendars for self-monitoring of consumption; training of health workers and community leaders; cooking demonstrations in villages
Côte d’Ivoire Sales through pharmacies and small retail shops Fortified instant complementary food Farinor and Nutribon 1998 and June 2011 Promotion of child feeding practices, including radio spots, materials, and community activities, including cooking demonstrations without reference to the specific commercial products
Ghana
 Model 1 Door-to-door sales by petty traders (part of a local microfinance initiative) Micronutrient powder with additional macronutrients, lysine, and flavorings Koko Plus April 2013 Health extension workers delivered BCC and demand creation activities at primary health care centers and community events
 Model 2 Sales through microretail routes (i.e., small shops, roadside stalls, and hawkers) Micronutrient powder with additional macronutrients, lysine, and flavorings Koko Plus December 2012 Social marketing strategy implemented by local firm
India Free distribution at government Integrated Child Development Service centers Fortified complementary food Bal Amrutham June 2013 None specific to the program
Vietnam Sales at community health centers Micronutrient powder Bibomix June 2014 Training of health workers, visibility materials at the health center, free promotional items for mothers (bibs, bowls), and loudspeaker announcements
1

BCC, behavior change communication.