Table 2.
Social marketing strategies reported by CHF/TIKA enrolled clients
| Strategy | Total, n (%) | Low (Shinyanga), n (%) | High (Singida), n (%) | P-Value |
|---|---|---|---|---|
| Traditional Dances | 4(1.7) | 3(2.6) | 1(0.9) | 0.314 |
| Football games | 2(0.9) | 2(1.7) | 0(0.0) | 0.251 |
| Sensitization at the health facility via health service providers | 206(90.0) | 100(87.0) | 106(93.0) | 0.097 |
| Radio media (local) | 126(55.0) | 60(52.2) | 66(57.9) | 0.231 |
| Radio media (national) | 103(45.0) | 48(41.7) | 55(48.2) | 0.196 |
| TV (national) | 45(19.7) | 19(16.5) | 26(22.8) | 0.151 |
| TV (local) | 39(17.0) | 16(13.9) | 23(20.2) | 0.139 |
| News papers | 15(6.6) | 9(7.8) | 6(5.3) | 0.304 |
| Influence of community leaders via meetings | 124(54.1) | 59(51.3) | 65(57.0) | 0.231 |
| Mosque or Church | 43(18.8) | 15(13.0) | 28(24.6) | 0.019 |
| Mixed approaches | 3(1.3) | 3(2.6) | 0(0.0) | 0.125 |
| House to house sensitizations | 31(13.5) | 17(14.8) | 14(12.3) | 0.360 |
| Banners | 36(15.7) | 16(13.9) | 20(17.5) | 0.283 |
| Others(relatives, schools, brochures etc) | 22(9.6) | 16(13.9) | 6(5.3) | 0.022 |