. Author manuscript; available in PMC: 2018 May 1.

Published in final edited form as: J Am Dent Assoc. 2017 Mar 30;148(5):319–327. doi: 10.1016/j.adaj.2017.01.024

Table 2. Title^*.

Adopter CATEGORY	Characteristics
Innovators (2.5%)	Crave change and innovation Seen as slightly radical Cope well with uncertainty
Early Adopters (13.5%)	Gatekeepers of new ideas into a system, the opinion leaders
Early Majority (34%)	Will adopt new ideas after deliberation
Late Majority (34%)	Might adopt as a result of increased pressure from peers Skeptical of change
Laggards (16%)	Isolated from social network Will be the last to change Suspicious of change agents

Source: Rogers.⁵

Table 2. Title*.