Table 2.
AVE | Price value | Habit | Hedonic motivation | Usability | The ability to use technology | Behavioral intention | Use | |
---|---|---|---|---|---|---|---|---|
Price value | 0.680 | 0.824 | ||||||
Habit | 0.619 | 0.561 | 0.786 | |||||
Hedonic motivation | 0.567 | 0.527 | 0.540 | 0.752 | ||||
Usability | 0.601 | 0.327 | 0.405 | 0.546 | 0.658 | |||
The ability to use technology | 0.725 | −0.026 | −0.072 | 0.099 | 0.112 | 0.724 | ||
Behavioral intention | 0.757 | 0.531 | 0.538 | 0.673 | 0.619 | 0.124 | 0.880 | |
Use Behavior | 1 | 0.042 | 0.142 | 0.121 | 0.230 | 0.068 | 0.619 | 1 |