Table 2.
A selection of TextMATCH messages.
| Example message | Timing | Culture | Relationship to baby |
| Malo e lelei [firstname]. You are now registered for TextMATCH. We will send you up to 3 messages per week to support you to eat well & be active while pregnant | Registration (during pregnancy) | Pacific-Tongan | Mother |
| Kia ora [firstname]. Exercise is important for your health & for the mums health during pregnancy, aim for 30 min of activity each day | Pregnancy (14 weeks) | Māori | Other family member |
| Iron is important to prevent you becoming too tired during pregnancy. Lean red meat, chicken, eggs, bajra flour, cowpea, masoor dal & moth beans contain iron | Pregnancy (23 weeks) | South Asian | Mother |
| Talofa [firstname]. Keeping active towards the end of pregnancy can be tough but the health benefits make it worth it. Try swimming or a very gentle walk | Pregnancy (36 weeks) | Pacific-Samoan | Mother |
| Hi [firstname]. Congratulations on the birth of [babyname]. We hope you are enjoying this special & exciting time. Thanks for having TextMATCH on board | Completion of switch to baby program | Asian | Mother |
| Kia ora [firstname]. Breast milk is the perfect kai for your baby - it’s healthy & it’s free! Please talk to your midwife if you need help or support | Postnatal (2 weeks) | Māori | Mother |
| Kia ora. Sounds, smiles, laughter, touch & interaction all help [babyname] to develop. Spending time with [him/her] will help to grow your relationship with [him/her] | Postnatal (17 weeks) | Māori | Other family member |
| Don’t forget to take care of yourself, this includes eating well & getting rest. To be able to look after [babyname] you need to take care of yourself first | Postnatal (22 weeks) | Pacific | Mother |
| Aim to feed [babyname] a variety of healthy choices in every meal. Try boiling pumpkin or kumara together with spinach or taro leaves for a nutritious option | Postnatal (44 weeks) | Pacific | Other family member |
| Choose healthy foods for [babyname]. There is no need to add salt, sugar, butter or ghee to [his/her] food. If you want to cancel these messages, reply text STOP | Postnatal (1 year 20 weeks) | South Asian | Mother |