TABLE 2—
Results of Telephone Surveys Before and After Campaign: Tri-Cities of Northeast Tennessee, Southwest Virginia, and Southeast Kentucky, 2015
| After Campaign, % |
||||||
| Survey Finding | Before Campaign, %, All | All | Recall | No Recall | P, Before vs After | P, Recall vs No Recall |
| Sample size | 1031 | 1000 | 536 | 464 | . . . | . . . |
| Recall | ||||||
| Saw advertisement that encouraged consuming fewer sugary drinks (general recall) | 25 | 49 | . . . | . . . | < .001 | . . . |
| Saw advertisement that compared sugary drinks to cigarettes (partially aided recall) | 6 | 51 | . . . | . . . | < .001 | . . . |
| Recalled seeing advertisement when described (aided recall) | NA | 54 | . . . | . . . | . . . | . . . |
| Reaction to advertisement | ||||||
| “Believable” (4 or 5 on 1–5 scale) | NA | NA | 63 | . . . | . . . | . . . |
| “Important” (4 or 5 on 1–5 scale) | NA | NA | 62 | . . . | . . . | . . . |
| Talked to someone about advertisement | NA | NA | 28 | . . . | . . . | . . . |
| Started drinking fewer sugary drinks | NA | NA | 27 | . . . | . . . | . . . |
| Giving fewer sugary drinks to children | NA | NA | 36 | . . . | . . . | . . . |
| Will drink fewer sugary drinks in the future | NA | NA | 64 | . . . | . . . | . . . |
| Beliefs: “strongly agree” that sugary drinks | ||||||
| Are a big cause of weight gain | 70 | 82 | 86 | 78 | < .001 | .002 |
| Are a big cause of diabetes | 60 | 75 | 77 | 72 | < .001 | .11 |
| Increase risk of heart disease | NA | 53 | 56 | 50 | . . . | .05 |
| Increase risk of cancer | NA | 29 | 33 | 25 | . . . | .003 |
| Increase risk of losing teeth | NA | 72 | 74 | 70 | . . . | .16 |
| Purchases | ||||||
| In past wk at store | 57 | 55 | 53 | 57 | .36 | .2 |
| In past wk at restaurant | 47 | 44 | 42 | 45 | .17 | .34 |
| Consumption is ≥ 1 drink/d | 44 | 52 | 49 | 57 | < .001 | .01 |
Note. NA = question not asked.