Table 1. Company information.
| Sturm, Ruger & Company (RGR) | Smith & Wesson (SWHC) | |
|---|---|---|
| SIC Code | 3480 (Ordnance and Accessories) | 3480 (Ordnance and Accessories) |
| Founded | 1949, Southport CT | 1852, Springfield MA |
| No. of Employees (2012) | 1460 | 1475 |
| Revenues (2012) | $491.82M | $412M |
| Cost of Goods Sold (2012) | $312.87M | $281.5M |
| EBITDA (2012) | $125.93M | $64.65M |
| Stock Prices in 2012 (Jan–Dec) | $34.14 - $45.40 | $4.49 - $8.44 |
| Institutional Ownership of Stock (2012) | 92.83% | 72.64% |
| Institutional Ownership (2012) | 17.64M | 40.94M |
| Insider Ownership of Stock (2012) | 4.24% | 8.76% |
| Insider Ownership (2012) | 0.8M | 5.66M |
| Top 5 Stock Holders | Blackrock Fund Advisors Vanguard Group London Co. of Virginia Capital Research and Management Dimensional Fund Advisors LP |
Vanguard Group Blackrock Fund Advisors Dimensional Fund Advisors LP Arrowstreet Capital Quantitative Mgmt Associates |
| Popular Brands | Ruger Rimfire, Centerfire, Mark II and III, Charger | Smith and Wesson, M&P, Thompson / Center Arms |