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List of the schizophrenia-related “marker interests” used in our study.
| Interest | Global user count | US user count |
| Psychosis | 5.8M | 1.5M |
| Schizophrenia awareness | 4.0M | 480K |
| Hallucination | 1.7M | 120K |
| Schizoaffective disorder | 57K | 9.3K |
| Paranoid schizophrenia | 46K | 7.5K |
