Table 1. Results of the real-life marketing campaign.
| CI range | Count | Quantile | Answered yes | Response rate |
|---|---|---|---|---|
| (0, 48) | 66,495 | 0.1 | 170 | 0.26% |
| (48, 246) | 65,164 | 0.2 | 218 | 0.33% |
| (246, 600) | 65,961 | 0.3 | 316 | 0.48% |
| (600, 1,144) | 65,376 | 0.4 | 332 | 0.51% |
| (1,144, 1,992) | 65,477 | 0.5 | 363 | 0.55% |
| (1,992, 3,408) | 65,477 | 0.6 | 458 | 0.70% |
| (3,408, 6,032) | 65,736 | 0.7 | 493 | 0.75% |
| (6,032, 11,772) | 65,641 | 0.8 | 555 | 0.8% |
| (11,772, 28,740) | 65,683 | 0.9 | 657 | 1.0% |
| (28,740, 2,719,354) | 65,683 | 1.0 | 573 | 0.87% |
Individuals (‘Count') were targeted according to their quantile CI ranking in the whole social network obtained from phone communications activity. The response to the campaign (‘Answered yes') was computed to calculate the Response rate.