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. 2014 Oct 31;10(10):2834–2842. doi: 10.4161/21645515.2014.971655

Table 3.

Perceived usefulness of forms of communication about vaccination by household and village participation (means/standard deviation; ANOVA) [N = 514]

    Public Verbal Communication1 Public Written Communication2 Informal Communication3
Household Participation Participant 5.65 (1.95) 3.94 (2.96) 3.23 (2.70)
  One-dose 5.64 (1.82) 4.52 (3.07) 3.07 (2.38)
  Non-participant 4.91 (2.24)b 3.84 (3.40) 2.94 (3.22)
Village Participation High 5.87 (1.43) 4.38 (2.62) 3.49 (2.65)
  Average 5.28 (2.30) 3.66 (3.14) 2.96 (2.55)
  Low 5.41 (1.82) 4.59 (3.29)b 3.10 (3.14)

1Public Verbal Communication includes door-to-door canvassing, ‘miking’, and community meetings.

2Public Written Communication includes newspapers, posters, banners, and leaflets.

3 Informal Communication includes talking with family, friends/neighbors, community leaders, and healthcare providers.

b P < 0.01.