Table 1.
Population Characteristics (n = 9572)
| Characteristic | N (%) |
|---|---|
| Age category | |
| 18–24 | 447 (4.9) |
| 25–34 | 1175 (12.9) |
| 35–39 | 933 (10.2) |
| 40–44 | 1384 (15.2) |
| 45–54 | 1912 (21.0) |
| 55–64 | 1891 (20.7) |
| 65+ | 1375 (15.1) |
| Not reported | 455 |
| Occupation | |
| Manual workers | 864 (9.7) |
| Office workers | 1636 (18.4) |
| Sales & services workers | 816 (9.2) |
| Professional, Science & Technology workers | 1637 (18.4) |
| Other (Homemaker/Student/Retired/Unemployed) | 3928 (44.2) |
| Not reported | 691 |
| Income category | |
| $ 19.999 or less | 445 (5.9) |
| $ 20.000–39.999 | 1124 (14.9) |
| $ 40.000–59.999 | 1344 (17.8) |
| $ 60.000–79.999 | 1187 (15.7) |
| $ 80.000–99.999 | 1025 (13.6) |
| $ 100.000 or more | 2431 (32.2) |
| Not reported | 2016 |
| Employment | |
| Employed (full-time or part-time) | 2256 (51.7) |
| Other (Homemaker/Student/Retired/Unemployed) | 2106 (48.3) |
| Not reported | 5210 |
| Number of people in household, mean (SD) | 2.75 (1.49) |
| Range (Min-Max) | 1–13 |
| Not reported | 5132 |
| Type of survey | |
| Phone-based | 4500 (47.0) |
| Web-based | 5072 (53.0) |
| Sex | |
| Female | 5271 (55.1) |
| Region | |
| Edmonton/Calgary (Urban) | 6417 (67.0) |
| Language | |
| English/French (Native) | 4679 (92.7) |
| Not reported | 4526 |
| Marital status | |
| Single | 1529 (16.2) |
| Married/common law union | 6430 (68.2) |
| Other (Divorced/Separated/Widowed) | 1473 (15.6) |
| Not reported | 140 |
| Agree with ‘Stay Active’ | 6471 (67.6) |
| Not reported | 1 |
| Exposed to campaign | 2409 (42.2) |
| Not reporteda | 3868 |
| Education | |
| High School Diploma or Lower | 2557 (27.1) |
| College or Technical Training | 3719 (39.4) |
| University Education | 3168 (33.5) |
| Not reported | 128 |
aLarge number of missing data on reported campaign exposure, because this question was not asked in all survey years