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. 2017 Jun 2;8:881. doi: 10.3389/fpsyg.2017.00881

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Copyright © 2017 Palcu, Sudkamp and Florack.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.

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Mean intentions to purchase advertised product for banner advertisements with gaze toward as compared with gaze away from advertised product. Error bars represent the standard errors of the mean.