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Intentions to purchase the advertised product for experimental conditions.
| Experimental condition |
||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| Static |
Animated |
|||||||||
| No face |
Gaze toward |
Gaze away |
Gaze toward |
Gaze away |
||||||
| M | SD | M | SD | M | SD | M | SD | M | SD | |
| Purchase intention Target product |
3.50a | 1.83 | 3.18b | 1.70 | 2.42 | 1.24 | 2.41a | 1.23 | 1.90a,b | 1.53 |
a,bindicate significant post hoc group mean comparisons at p < 0.05.
