Table 1.
Differences in the ratings of the four stimuli in Pretest Study and in Study 1.
| Image type | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| Image A | Image B | Image C | Image D | ||||||
| M | SD | M | SD | M | SD | M | SD | ||
| Pretest | Stereotypicality | 3.92a | 1.53 | 4.07a | 1.31 | 4.58c | 1.14 | 2.47d | 1.03 |
| Femininity | 4.90a | 1.18 | 4.98a | 1.05 | 5.50c | 0.96 | 3.75d | 1.25 | |
| Attractiveness | 6.07a | 0.92 | 5.58b | 1.08 | 6.12a | 0.82 | 6.00a | 0.94 | |
| Likability | 5.35a | 1.27 | 5.73b | 0.96 | 6.09b | 0.95 | 5.67b | 1.12 | |
| Competence | 5.60a | 1.24 | 6.00a | 0.98 | 5.95a | 0.98 | 5.91a | 1.02 | |
| Positive emotions | 3.53a | 1.47 | 3.50a | 1.55 | 3.67a | 1.53 | 3.94a | 1.52 | |
| Negative emotions | 1.65a | 1.12 | 1.81a | 1.18 | 1.58a | 1.12 | 1.56a | 1.03 | |
| Task perception | 4.91a | 1.37 | 5.17a | 1.23 | 5.11a | 1.17 | 5.34a | 1.24 | |
| Study 1 | Stereotypicality | 3.93a | 1.26 | 4.12a | 1.46 | – | – | – | – |
| Femininity | 5.15a | 1.15 | 5.02a | 1.03 | – | – | – | – | |
| Attractiveness | 6.18a | 0.82 | 5.36b | 1.23 | – | – | – | – | |
| Likability | 5.86a | 1.07 | 5.71a | 1.07 | – | – | – | – | |
| Competence | 6.13a | 1.03 | 6.19a | 0.92 | – | – | – | – | |
| Positive emotions | 3.48a | 1.56 | 3.53a | 1.59 | – | – | – | – | |
| Negative emotions | 1.47a | 0.83 | 1.68a | 1.09 | – | – | – | – | |
| Task perception | 5.10a | 1.37 | 5.63b | 1.02 | – | – | – | – | |
Means with a different superscript are significantly different from one another at p < 0.05. Image A represented a woman looking out of a window, Image B a woman with a baby, mobile phone, and a laptop, Image C a woman eating lunch in front of a computer, and image D a woman pilot in front of a military aircraft. Images can be obtained from authors' upon request.