Table 1.

Types and Definition of Advertising Materials Collected at Stores

Criteria	Measure	Definition	Modified for our study
Type of material	Signs	No.of signs that are posters, banners or lighted signs made by a cigarette manufacturer that are not part of other existing items such as displays or overhead bins. Categorized by size including < or≥14 square feet to determine compliance with master settlement agreement provisions to limit size to 14 square feet	No.of signs that are posters, banners or lighted signs made by a cigarette manufacturer that are not part of other existing items such as displays or overhead bins. Categorized by size not more than ninety centimetre by fourth-five centimeters centimetre and number of such boards shall not exceed two. Each such board shall contain in the Indian language as applicable, one of the following warning occupying twenty-five percent, of top area of the board, namely: -
			(i) Tobacco Causes Cancer/r
			(ii) Tobacco Kills
			The health warning referred to must be prominent, legible and in black colour with a white background.
			Prohibition of sale to minors. (1) a board of minimum size of sixty centimetre by thirty centimetre at conspicuous place(s) containing the warning “Sales of tobacco products to a person under the age of eighteen years is a punishable offence”, in Indian language(s) applicable.
	Displays	No.of diplays with brand specific advertising including free standing racks provided by the manufacturer for display of cigarette products and plexi glass enclosed packs of cigarettes that are visible but inaccessible to consumers and clerks.	The brand of tobacco sachets and tobacco packs displayed on table and outside the outlets. The packs hanging outside or inside the outlet.
	Functional items	No.of brand specific items that have utility (for example branded shopping baskets, clocks and overhead bins etc).	No.of brand specific items that have utility (for example branded shopping baskets, clocks and overhead bins etc).
Location	Exterior	No.of materials located outside the store including windows, doors, the building and side walk, or in the parking lot. Signs posted inside the store but facing outside were counted as exterior.	No.of materials located outside the store including windows, doors, the building and side walk, or in the parking lot. Signs posted inside the store but facing outside were counted as exterior.
	Interior	No.of materials located inside the store including those attached to window or door excluding those facing outside. Recorded as near if on, behind or within 4 feet of the counter/ check out area, or far if more than 4 feet away from counter or check out area.	No.of materials located inside the store including those attached to window or door excluding those facing outside.
Placement	Below 3 feet	Presence or absence of advertising materials at or below 3 feet from the floor.	Presence or absence of advertising materials at or below 3 feet from the floor.
	Next to candy	Presence or absence of displays within 6 inches of candy (sweets)	Presence or absence of displays within 6 inches of candy (sweets)
	Above 3 feet		Presence or absence of advertising materials at or below 3 feet from the floor