Table 4.
Range | Study 1
|
Study 2—smokers
|
Study 2—non-smokers
|
|||||||
---|---|---|---|---|---|---|---|---|---|---|
n | Mean (SD) | β | n | Mean (SD) | β | n | Mean (SD) | β | ||
Convergent validity (correlates at immediate post-test) | ||||||||||
Reactance long form | 1–5 | 2106 | 2.30 (0.63) | 0.85** | 594 | 2.87 (0.69) | 0.88** | – | – | – |
Trait reactance | 1–5 | 2043 | 2.87 (0.70) | 0.32** | 594 | 3.05 (0.72) | 0.37** | 808 | 2.90 (0.67) | 0.27** |
Positive smoker prototypes | 1–5 | 2122 | 1.76 (0.86) | 0.19** | 594 | 2.42 (0.90) | 0.15** | 808 | 1.87 (0.76) | 0.09* |
Exposure to pictorial warning | – | 2135 | – | 0.21** | 594 | – | 0.20** | 808 | – | 0.18** |
Other validity | Predictive validity | Concurrent criterion validity | ||||||||
Perceived message effectiveness | 1–4 | 1882 | 2.66 (0.86) | −0.15** | 592 | 2.70 (0.85) | −0.36** | – | – | – |
Support for pictorial warning policy | 1–4 | 1887 | 3.30 (0.84) | −0.30** | – | – | – | – | – | – |
Quit intentions | 1–4 | 1890 | 2.63 (1.09) | −0.18** | – | – | – | – | – | – |
Avoidance of warning | 1–5 | 1847 | 2.02 (1.14) | 0.09** | 594 | 2.74 (0.93) | 0.30** | – | – | – |
Forgoing a cigarette | – | 1889 | – | OR = 0.82*a | – | – | – | – | – | – |
Cigarettes per day | 1–60 | 1890 | 7.34 (6.78) | 0.07* | – | – | – | – | – | – |
For predictive validity analyses, we assessed predictors at immediate post-test and the outcome at week 4
βs are standardized regression coefficients. – not assessed. Study 1 analyses controlled for study condition. Study 2 analyses controlled for study condition and education
p < .05;
p < .001
95% confidence interval [.73, .92]