Table 2. Summary regression analysis.
| Effect | ß | SE(ß) | Odds ratio | p-value |
|---|---|---|---|---|
| Intercept | −2.30 | .24 | 0.10 | <.001 |
| Group | −.03 | .23 | .97 | |
| Webpage Aesthetics | 2.56 | .28 | 12.94 | <.001 |
| Group × Webpage Aesthetics | .63 | .22 | 1.88 | <.01 |
| Effect | ß | SE(ß) | Odds ratio | p-value |
|---|---|---|---|---|
| Intercept | −2.30 | .24 | 0.10 | <.001 |
| Group | −.03 | .23 | .97 | |
| Webpage Aesthetics | 2.56 | .28 | 12.94 | <.001 |
| Group × Webpage Aesthetics | .63 | .22 | 1.88 | <.01 |