Table 16.

Parameter estimates of change of mobile phone self-efficacy (MPSE) from low to high (valued [attractive + one-dimensional] over indifferent).

Design feature	Mobile phone self-efficacy (H vs L)				95% CI for odds ratio (lower bound-upper bound)
	b	Wald	Significance	Odds ratio
A3	0.948	2.1	.15	2.58	0.71-9.43
A6	0.698	1.7	.20	2.01	0.70-5.78
A8	0.309	0.3	.56	1.36	0.48-3.84
A10	0.198	0.1	.73	1.22	0.40-3.73
A13	0.887	2.6	.11	2.43	0.83-7.13
A18	0.189	0.1	.72	1.21	0.43-3.38
A22	0.569	1.2	.28	1.77	0.63-4.97
A25	1.048	3.7	.05	2.85	0.98-8.26
A26	1.237	4.8	.03	3.44	1.15-10.35
A29	0.908	2.8	.10	2.48	0.85-7.25
A35	1.010	1.8	.18	2.75	0.64-11.88
A41	0.398	0.6	.46	1.49	0.52-4.24
A45	0.455	0.7	.40	1.58	0.55-4.52
A48	0.213	0.2	.69	1.24	0.43-3.57